One of the most noticeable things about the JustFab and Fabletics brands is that they are unconventional. They are not like normal clothing and accessory brands and that has made people question whether they can really be successful. Now that the companies have grown to the point they are at, people can recognize that they are successful and that the ideas that CEO of JustFab Adam Goldenberg had for the companies were good ones that people could use for other businesses in the future. It was something that set him apart from other people and made it easier for everyone to understand how the brands work.
The brands fall under a larger company called TechStyle. Until recently, it was called JustFab Inc., but Adam Goldenberg talked to CNBC about the name change and what it meant for the company. He wanted the name of the larger company to be reflective of all of the companies that were underneath it instead of just one of the companies that were a part of it. The change to TechStyle made sense because the business uses techniques to combine both technology and style according to entrepreneur.wiki. These are all something that people can see the different opportunities in the company.
As each of the brands continues to grow under TechStyle, Adam Goldenberg is doing what he can to keep them updated to do more with other things in them. It has given him a chance to be able to keep up with the trends. By having celebrity advisors and endorsers that are a part of the companies, Adam Goldenberg is always able to keep up with all of the trends. He uses these trends to show people what he can do and what the company is capable of doing when it is in different areas of both the beauty and the fashion industries.
For Adam Goldenberg, success means being able to try new things and do new things with the opportunities that he has through TechStyle on crosscut.vc. It is something that has set the company apart from other companies and has given him a chance to watch it grow. While the businesses that are a part of TechStyle are all performing well, Adam Goldenberg hopes to add more companies to the business so that people will be able to get what they need from the different opportunities that are available to them in the fashion industry and the beauty industry.
Learn more about Adam Goldenberg: http://www.hudl.com/profile/4913266/adam-goldenberg